Klarna solves subway travel for dog-loving New Yorkers with new dog carrier. A challenging design commission resolved by artist Martin Bergström.

NEW YORK, NY (November 18, 2019) — The ban of pets on the NYC subway has recently sparked lively debate and creativity within the city’s dog community. Klarna, the global payment innovator and retail disruptor who loves to solve everyday challenges for consumers, has developed a customized shopping bag – designed specifically to enable commuters to carry their dogs on the subway.

David Sandstrom, CMO of Klarna commented: “The Klarna Doggy Bag was inspired by the innovative takes on the MTA rules, where New Yorkers started carrying their dogs around in anything that just barely resembled “an enclosed container”. With this bag, our four-legged best friends not only get a proper, vet-approved bag to be carried around in – it is also the only shopping bag you’ll ever need – as the rest will be taken care of in the Klarna shopping app”.

An exclusive run of Klarna’s Doggy Bags will be available for online purchase at Rescue Dogs Rock NYC (@rescuedogsrocknyc) dog shelter from November 18 where all proceeds will help abandoned dogs find a new home.

The bag will be equally appealing to dogs as to their owners, as the Doggy Bag is made out of super soft faux fur for maximum canine coziness. On the inside, one part of the bag is designed for owner human use with handy pockets for metro card and cell phone, while the other side is crafted with the dog’s needs in mind, featuring holders for treats on the go as well as a pocket for poop bags. To ensure it meets the highest standards of style, comfort and safety, the bag has been designed together with designer Martin Bergström in close collaboration with a licenced veterinarian.

David Sandstrom continues, “This bag is our way of giving something back to the dog owning community of New York, making their daily commute into a smoother ride while also creating awareness for all the abandoned dogs at shelters looking for new homes”