PROJECT

The Flora Dress

TYPE

PROJECT

ROLE

PROJECT

YEAR

2022

ABOUT THE PROJECT

The Flora Dress for Nordiska Kompaniet. A sculptural installation made out of 150 meters of silk adorned with Martin Bergströms ancient flower prints floating through the immense atrium of the department store.

"Fresh out of the garden or two hundred years old – Martins flowers will spring to life on set, on canvas, on silk or on you. His flowers flourish through his visual design, moving freely between different surfaces and textures, bouncing from one piece of art to another. Catch them on a scarf, cover your walls with them, shoot them on film or just enjoy them as they are, curated by multiskilled and versatile flower artist Martin Bergström"

Artist / Creative Director: Martin Bergström
Curator / Producer: Andrea Hasselrot
Tailor: Ulrika Svalling
Photographer & Director: Peter Gehrke
Dancers: Eliott Marmouset
Music: Adrian Gehrke

CREDITS